It’s Peak Leasing Season
The busiest time of year is almost here: peak leasing season! As spring arrives and families, students, and other tenants begin to think about what their plans are for the end of the school year and the beginning of the summer, they often begin to look for a new home. These three tips will help you develop firm leads so that when your tenants move out, more will move in quickly.
1. Clean Up
To attract new tenants to your property, you need to make sure that property is looking its best. Regular inspections should be done throughout the year, but they are particularly important before the spring rental season. According to Strategic Investment Realty, “as real estate investors, it’s also important to understand that regular, routine inspections and preventative maintenance are also crucial for you and your rental properties’ overall success.” Connect with contractors to perform regular seasonal maintenance and fix any major problems before you photograph and prepare to list a property.
2. Update Your Property Listings
As properties become available, you need to update your property listings on popular online property listing services. Consider the full spectrum of free and paid listing services. You may want to consider hiring a property management company even if you want to manage the rental, they can offer marketing services just for listing and/or showing the home. If possible, ask your incoming tenants to see how they learned about your property. That way, you will know what listing services yield the most leads for your business, and you can focus on promoting through those venues rather than updating many different listing sites. Having one point of contact rather than having your ads up on several sites can be helpful. Contact Amanda at 210-787-3876 or email [email protected] for more information on our “Tenant Placement Only” program.
Your listings should be visual and explore the benefits of each property, not just the features and amenities. Put yourself in the shoes of a prospective tenant and consider what might appeal to them about the property and neighborhood. Benefits might include easy access to transit or an exceptional community feel. Be sure to advertise what the property is and not who you want to rent to in order to avoid those traps of steering which can be seen as discrimination under the fair housing act. Choose software that features easy to post tools to keep your property listings current. Using Real Property Management Alamo also allows your listing to be on our website which gets tons of traffic. RPM Alamo will also edit and update ads for you as needed to keep your ads fresh and on the top of the list. RPM Alamo services the greater San Antonio area and we are licensed agents available for all your rental property management needs.
- Connect Online
When new renters start the moving process, their first choice of looking for their new home usually starts with a search online, making it important to develop a strong web presence. If you are not using a property management company, you should consider making a website that allows for advertising as well as a place for prospective renters to set appointments to see your property and to fill out an application. Of course, this is a service that would be available if you are using RPM Alamo’s services. Having that website should help connect prospective tenants with your business through text and visuals, but you need to help those prospective tenants get to your site first. Consider working with a search engine professional to help your website rise to the top in your local search engine rankings. You can also use social media to amplify your message, reach new prospects and engage with current residents.
Utilizing these tips will help your online presence turn into drive-bys, then turn into showings and applications. Be ready for the peak leasing season so that when your tenants move out, new ones will be ready to move in right away to avoid a vacancy.